Online Advertising
Online advertising is a form of promotion that uses the Internet and World
Wide Web to deliver marketing messages to attract customers. Examples of online
advertising include contextual ads on search engine results pages, banner ads,
blogs, Rich Media
Ads, Social network advertising, interstitial
ads, online classified advertising, advertising networks and e-mail
marketing, including e-mail spam. Many of these types of ads are delivered
by an Ad
server.
Competitive advantage over traditional advertising
One major benefit of online advertising is the immediate publishing of
information and content that is not limited by geography or time. To that end,
the emerging area of interactive advertising presents fresh
challenges for advertisers who have hitherto adopted an interruptive strategy.
Online advertisement
The internet has become an ongoing emerging source that tends to expand
more and more. The growth of this particular medium attracts the attention of
advertisers as a more productive source to bring in consumers.
A clear advantage consumers have with online advertisement is the control
they have over the product, choosing whether to check it out or not.
Online advertisements may also offer various forms of animation. In its
most common use, the term "online advertising" comprises all sorts of
banner, e-mail, in-game, and keyword advertising, including on platforms such
as Facebook, Twitter, and MySpace. Web-related advertising has a variety of
ways to publicize and reach a niche audience to focus its attention to a
specific group. Research has proven that online advertising has given results
and is a growing business revenue. For the year 2012, Jupiter Research predicted $34.5 billion in US online
advertising spending.
Online advertisement as Digital Promotions for Television
Online advertisement can also be classified as
Digital Promotions.
Digital promotion in connection to the television industry is when networks use
authentic digital resources to promote their new shows in a growing vast range
of venues. Television networks development of digital off air promotional strategies
allowed digital promotion to remain significant to the advertisement
advancement in the television.
Examples of television online digital promotions: The Sci Fi network for loaded a
special recap episode of
Battlestar Galactica onto Microsoft’s Xbox online gaming service; this gave the
audience additional opportunities to sample content if they may or may not be
familiar with the show. Another
example of digital promotion in television is when network CBS incorporated new
digital technologies of Bluetooth-enabled
mobile devices that were able to download a thirty-second clip of a new show on
their devices; consumers standing in range of a billboard don’t need an
internet link to download the show’s content. These
non-linear viewing
opportunities provided as a valuable tool for gaining audiences; and to
encourage them to intersect with the linear audience.
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